The Emotion AI runs localised pre-creative testing: scoring, generating and enhancing an ad against real creative from the market it will launch in, not a Western average. Viral Sense, our flagship product, returns a 0-100 score, a dimension breakdown, platform fit and a per-platform playbook in seconds.
The models are trained on market-specific corpora and enforce cultural guardrails, so a Sri Lankan campaign is never scored — or generated — as if it were American.
Built for three audiences: marketers and CMOs pre-testing paid creative, brand managers running pre-launch QA across agencies and regions, and creators scoring a Reel or TikTok before posting.
Pre-creative testing is scoring an ad or social post before you publish it or spend media budget on it. The creative is evaluated against platform and industry benchmarks to predict performance, flag weak hooks, and return specific fixes per platform — so weak creative is killed before it costs money rather than after.
Viral Sense by The Emotion AI is a pre-creative testing tool that scores ads, Reels and TikToks 0-100 against 2025-26 Instagram, TikTok, LinkedIn, YouTube and Facebook benchmarks in seconds. It is calibrated across 51 industry verticals and benchmarked against human attention research. First 3 scores are free.
A/B testing measures creative after launch, using live media spend to find the loser. Pre-creative testing predicts performance before launch, so budget is never spent on the loser. Viral Sense returns a score in seconds versus the 4-6 week cycle of traditional focus groups.
Scores return in seconds for static and short-form creative. Full pre-test pilots with audience emotion analytics return within 24 hours — roughly 10 times faster than focus groups.
Yes. The Emotion AI gives your first 3 creative scores free with no card required at theemotionai.com/creative-score.